This page exists in one language only. Some pages here are English, some Swedish.
Searches, clicks and reports
Overview
The Analytics page in your supplier admin shows how your retailer network performs: how many consumers search your locator, which retailers they contact, and what your network is estimated to reach.
Date range
Every panel follows the range you pick in the toolbar: 7 days, 30 days, 90 days, or 12 months. The default is the last 30 days. Each KPI tile shows the change against the period before it.
Dashboard panels
KPI tiles
| Tile | Definition |
|---|---|
| Searches | Location searches on your locator |
| Results shown | Retailer cards shown in search results |
| CTA clicks | Clicks on a retailer's directions, call, or website CTA |
| Click-through | CTA clicks divided by results shown |
| Get directions | Directions clicks. The strongest visit signal |
| Phone calls | Phone number clicks |
| Website clicks | Clicks through to a retailer's site |
| Out-of-stock hits | Retailer cards shown with an out-of-stock status |
Other panels
- Discovery over time: searches and CTA clicks per week.
- Funnel: Impressions, Detail views, CTA clicks, then Directions and collect requests, with the rate between each step.
- Top retailers by CTA clicks: your most-contacted retailers.
- Filter usage: which locator filters consumers apply.
- Stock impact and Device split: what stock status and device type do to engagement.
- Attribution baseline: CTA clicks in the 30 days before and after you joined Stockisto, with a lift percentage.
- Estimated consumer reach: estimated consumers reached per month through your network.
The Analytics & attribution guide explains the events behind these panels and how the baseline and reach figures are derived.
The value report PDF
Click Download value report (PDF) in the Estimated consumer reach panel. The report covers the selected date range and contains:
- Network summary: estimated reach and CTA clicks.
- Top retailers by consumer reach.
The button appears once the range holds at least one measured CTA click or a non-zero reach estimate.
Estimated figures
Reach figures are estimates built from search volume, not sales data from your POS or e-commerce system. Use them as directional indicators.
Click attribution
When a consumer clicks "Get directions", a phone number, or a retailer link, Stockisto records a CTA click event with its type and retailer. The outbound link is the retailer's own destination; Stockisto does not rewrite it.
If the consumer arrived on a campaign-tagged (utm_*) link, the first-touch campaign fields ride along on the event and into the export. See the Analytics & attribution guide for the full attribution model.
Data export
Click Export CSV in the dashboard toolbar. The file holds one row per CTA click in the selected range, with the timestamp, session, CTA type, retailer, and the UTM fields.
Demand and Weekly pulse
Two further pages read the same events:
- Demand (
/demand): where shoppers search, which stockists they contact, and demand your network does not yet cover. - Weekly pulse (
/weekly-pulse): the last full week compared with the week before.